We’re presuming that, if you’re checking out a post about reasons to start a water park, you already know the obvious reasons. Water parks and playgrounds can be very profitable. You can open in stages, expanding only as revenue allows. Also, as an addition to existing community parks, water parks, amusement parks, hotels and resorts, campgrounds, recreation centers, water parks help attract more patrons. What’s more, when you choose the right water feature equipment company as your partner, water parks and splash pads are very cost-effective to plan, set up and operate – especially when compared to regular theme parks

But there are other reasons, not so obvious, that make water parks a smart investment

Why Start a Water Park?

The primary reason is water parks are fun for everyone, including owners and management! But here are a few others reasons that are more bottom-line oriented.

They’re Pandemic Proof

Water parks are a fun, holiday-like destination when travel is restricted. They are safe to use and not a source for spreading viruses. According to the U.S. Centre for Disease Control & Prevention (CDC) “CDC is not aware of any scientific reports of the virus that causes COVID-19 spreading to people through the water in pools, hot tubs, water playgrounds, or other treated aquatic venues.”

They Increase Customer Satisfaction

Think about this yourself. When you visit a shopping mall, or a resort, or a park, and it has a water park, it feels like a bonus. You stay at the place that made an investment in adding water play features feels more fun, rewarding and valuable. It feels like a place you would visit again.

They Can Promote Other Sales

Attracting more patrons and keeping them on-site for longer has an added advantage. If more people show up, and they stay longer, they’ll spend more. This can include increased sales at food concessions, retail outlets, higher room booking rates, and more sales of souvenirs and merchandise, just to name a few.

If you enjoyed this post, check out our recent article “4 Splash Pad Design Tips You May Not Have Considered“.