January 22nd, 2020
What if you could find a way to do your waterpark marketing for free? Social media marketing makes that a possibility and we’ll tell you how later in this post.
But not just any social media. Of the Big 5 of social media marketing, including Facebook, Twitter, LinkedIn, YouTube and Instagram, it’s the relative newcomer to the group, Instagram, that offers as many advantages as any for your waterpark’s digital marketing, including the free marketing we mentioned.
The Advantages of Instagram for Water Park Marketing
The bulk of Instagram’s content is photo- and video-based. That, combined with user-generated content, makes it an ideal marketing medium for spray parks, or amusement parks and resorts that have a spray park section.
User-Generated Content (UGC) – Let’s get to that free marketing thing right away. As a marketer, you know that digital marketing means generating lots of content, including blog posts, images and videos, to make even a dent in Google’s rankings.
But all that content can get very costly to create. Unless you tap into UGC, which are the images and videos that your visitors post of your facility. By using hashtags, and promotions to encourage sharing, not only will your visitors be creating content for you, but they’ll be distributing it too.
Instagram Makes Your Park More Relatable – You know the standard advertising images for spray parks, right? The model family in the perfect poses. Instagram, and especially UGC, shows your spray park equipment being enjoyed by real people, in real ways, and sometimes in real-time too.
It’s Mobile – Instagram was the first major social medium to be created as a mobile application first and foremost. While the others have done a bit of catching up, Instagram is still the easiest of them all for users to capture and post content from their smartphones. Perfect for showing the world how much fun they had – or are having – at your water park.
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