When it’s time to have a day of fun or go on vacation, water parks are high on the list of things to do and places to go, especially for young families. With that in mind, you’ve allocated marketing budget for an attractive website and you’re doing what you can to make sure it gets higher search engine rankings.

But no matter how well-designed or high-ranking it is, your website will not be as successful if it doesn’t give your customers the info they need to help them make the decision to visit. 

3 Sorts of Information Your Water Park Customers are Looking For

Of course, you need the basic information, including location, operating hours and the price of admission. But there are a number of things that spray park customers want to know that not every water park website tells them.

  1. What to Bring – Especially if you’re targeting young families, this might not seem so important. But you’ll be surprised at how many of those young families may be visiting a water park for the first time as a family, or from out of town and they need to pick up a few things before they visit. Does your park offer sunscreen dispensers? Or should your guests bring their own? The better you can prepare your customers to enjoy their visit, the more your site will be appreciated – and the more they will enjoy their visit! 
  2. Something for Everyone – Parents might think they have the final say, but there is no family decision more influenced by the “pester power” of young children than which water park to visit. Youngsters are just as likely to google your park as their parents. Are you giving them what they want? Lots of pictures of children having lots of fun? 
  3. Give Them Research Information – Whether it’s families or groups of teenagers, they are going to visit your site beforehand to find out which water park equipment they can enjoy. One of the most important pieces of information is the height restrictions on any spray park equipment. Families use it to choose the safe rides, and teens use it to find the more thrilling rides.

Read our recent article to find out the basics of successfully building a water park.